The Essentials of CFO’s

The Essentials of CFO's, brings together the latest in information, coverage of important developments, and expert commentary to help with your CFO related decisions.

The following kit contents will help you get the most out of your finance research:
  • The Definitive Guide to Sales & Use Tax
  • Next Generation Risk Management
  • Planning for Growth
  • The Seven Deadly Sins of SPM


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The Essentials of HR & Talent Management

The Essentials of HR & Talent Management ,brings together the latest in information, coverage of important developments, and expert commentary to help with your HR and Talent Management related decisions.

The following kit contents will help you get the most out of your HR research:
  • A Manager's Guide to Perfecting Performance Management: How to Transform Your Employee Review Process
  • The Art of the Self-Assessment
  • 6 Talent Management Insights for Driving Business Success
  • Creating a Smarter Workforce for Market Leadership


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Meatball Sundae Marketing Research Kit – Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort.

The following kit contents will help you get the most out of your Marketing research:
  • Meatball Sundae: Is Your Marketing Out of Sync?
  • Can You Buy Back Brand Equity?
  • Preserving Mobile Marketing: 6 Steps Marketers Must Take Now
  • Enterprise Social Collaboration: Driving Customer Experience Excellence through Teamwork


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Social Marketing to the Business Customer – Free Sample Chapter

There are big difference between selling to organizations and selling to individuals. In this excerpt, you’ll explore the following differences:

  • B2B Marketing is much more likely to focus on value than experience
  • B2B buying decisions are usually made by groups
  • Business buying cycles are longer than consumer buying cycles
  • Business buying decisions are more likely to be a commitment than consumer buying decisions
  • Relationships play a more important role in B2B than in B2C decisions
  • Service and support are essential decision factors
  • B2B sales have lots of moving parts
  • Channel relationships are complicating factors in the marketing equation


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Hadoop For Dummies — Free Sample Chapter

Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters.

  • Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications
  • Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily
  • Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving
  • Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster

From programmers challenged with building and maintaining affordable, scalable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.



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Wiley’s Hadoop Book Bundle — A Free 113 Page Sampler

This Wiley e-book bundle includes selected materials from 5 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents as well as a full sample chapter for your enjoyment.

Titles Include:

  • Hadoop For Dummies
  • Google BigQuery Analytics
  • Professional Hadoop Solutions
  • Professional NoSQL
  • Hybrid Cloud For Dummies

Whether you're a seasoned veteran of Hadoop or a newcomer, there are valuable lessons and advice in these pages for you. Download today and receive your FREE sampler filled with thought provoking insights from today's leading authors.
 



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Google BigQuery Analytics — Free Sample Chapter

Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results.

  • Features a companion website that includes all code and data sets from the book
  • Uses real-world examples to explain everything analysts need to know to effectively use BigQuery
  • Includes web application examples coded in Python


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The B2B Social Media Book: Becoming a Marketing Superstar – Free Sample Chapter

B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce marketing expense, increase lead volume, and provide a clear and measurable return on investment for your marketing dollars. In this chapter, you’ll learn about the fundamentals of social media lead generation and find out why B2B is better at social media than B2C.



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Lead Generation for Dummies – Free Sample Chapter

In this chapter of Lead Generation for Dummies, you’ll learn about:

  • Getting started with lead generation
  • Understanding the changing landscape of the marketer and buyer
  • Amplifying your marketing with lead generation
  • Forming a complete lead generation strategy

Download this free eBook and see how you can start generating leads today.



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PHPUnit Essentials: Chapter 3 – Tests and What They’re All About

With this book, you will learn how to write, organize, and execute effective tests. Step-by-step techniques of how to write testable code, how to refactor the code, and how to run your tests are shown. You will also learn about advanced testing techniques, including how to test databases, APIs, and legacy code. PHPUnit Essentials is a guide for PHP developers who want to learn or improve their software testing skills. It is a book for developers who begin with testing but is also a good source of information for developers who are already familiar with PHPUnit.

Included in this book:

  • Learn how to install PHPUnit as well as how to write and execute tests
  • Understand the advanced concepts of testing using test doubles and the continuous integration process
  • A hands-on, step-by-step guide full of real-life examples to help you learn quickly and effectively


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