The Essentials of Finance – Free Kit

The Essentials of Finance, brings together the latest in information, coverage of important developments, and expert commentary to help with your Finance related decisions.

The following kit contents will help you get the most out of your Finance research:
  • Stock Yards Bank & Trust Uses Single Sign-On to Make Employees More Productive and Keep Data Secure
  • The Hidden Costs of QuickBooks: Why Now's the Time to Graduate to Professional Financial Management Software
  • Using an E-signature Solution to Save Time and Money
  • Price Optimization: How Best-in-Class Performers Add to Both the Top and Bottom Lines


Request Free!

The Essentials of IT Management Kit

The Essentials of IT Management Kit Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.

The following kit contents will help you get the most out of your IT Management research:
  • Bring Your Own Device (BYOD) Policy Guidebook
  • SDN: How It Will Affect You and Why You Should Care
  • Cloud: Build Vs. Buy - 4 Key Considerations
  • A Guide for IT Decision Makers: Top 6 Recommendations for Selecting an Ethernet Fabric
  • 5 Ways to Build Trust with Customers


Request Free!

Does IT Matter Research Kit – Includes a Free $8.50 Book Summary

The Does IT Matter Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your IT solutions. This kit includes the Does IT Matter? - Information Technology and the Corrosion of Competitive Advantage Summary eBook that normally is $8.50. The author introduced the idea that information technology (IT) does not provide a competitive advantage to companies in a strategic manner. And that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. IT can be used to supplement and improve strategy implementation, but it is not the foundation of a competitive advantage. To handle this new approach to IT, executives will have to prevent the commoditization of IT architecture and applications from destroying their companies' barriers to competitive advantages.

The following kit contents will help you get the most out of your IT research:
  • Does IT Matter? Information Technology and The Corrosion of Competitive Advantage
  • IaaS Public Clouds and the Perceived Security Threat
  • Why Hybrid IT Strategy is a Bridge Between Today's Environment and Tomorrow's Technology
  • A Guide for IT Decision Makers: Top 6 Recommendations for Selecting an Ethernet Fabric


Request Free!

Revolutionizing IT Research Kit – Includes a Free $8.50 Book Summary

The Revolutionizing IT Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your IT solutions. This kit includes the Revolutionizing IT - The Art of Using Information Technology Effectively Summary eBook that normally is $8.50. In jargon-free language, Andrews and Johnson explain how managers can get the most out of their IT investment. The authors focus on successfully managing IT projects, including controlling project scope.

The following kit contents will help you get the most out of your IT research:
  • Revolutionizing IT: The Art of Using Information Technology Effectively
  • IaaS Public Clouds and the Perceived Security Threat
  • Why Hybrid IT Strategy is a Bridge Between Today's Environment and Tomorrow's Technology
  • A Guide for IT Decision Makers: Top 6 Recommendations for Selecting an Ethernet Fabric


Request Free!

The Potential of Social Media in Telecoms 2014 and Beyond

According to Telesperience, by the end of 2015 90% of operators will be using social technology to drive business impact, and 80% hope to use it to drive conversion rates and to transform the customer experience. In this infographic Telecoms IQ explores how global operators are already using social networks to increase customer loyalty and become more customer centric-organizations, whilst reducing operational and marketing costs.



Request Free!

The Ultimate Technology Guide for CMOs

Marketers are inundated by sales pitches on the latest marketing technologies but which investments really move the needle and how can marketers think holistically about expanding their technology stack?  Download this eBook for a first-hand look at how today’s leading marketing executives are thinking about and prioritizing their investments in people, process and technology.  The report includes thoughtful analysis on the importance of the buying process in technology purchases, putting strategy, people and process before technology and change that technology is bringing to the structure of marketing departments.



Request Free!

Beyond NPS: Identifying Advocates And Inviting Them To Take Action

Measuring your customers' happiness with NPS surveys is great place to start, but unfortunately too many companies stop there.

It's time to take an active role in inviting your Promoters to help you increase leads, generate more revenue and reduce churn through advocate marketing.

This eBook by Influitive and Waypoint Group features best practices for identifying and inviting your advocates into an advocate marketing program.

It also contains insights from 10+ B2B marketers based on their experiences identifying and inviting advocates into their highly successful advocate marketing programs.

Request Free!

Effectively Bridging the Mobile/Desktop Divide

2014 marked the first year that consumers used smartphones and tablets more—194 minutes per day—than laptops/desktops and television. And despite 76% of all online transactions beginning on mobile, it receives just 4% of all advertising dollars. The reason? Many brands are unsure how to engage with customers on mobile.  Bridging the Desktop/Mobile Divide, the latest eBook from Fiksu, delves into the benefits of cross-device re-targeting and offers strategies and tactics to overcome the challenges perplexing app marketers.



Request Free!

5 Ways to Build Trust with Customers

Fortunately, businesses have an opportunity to build trust with potential customers by demonstrating a clear understanding of customers' privacy concerns and implementing controls to protect customer data. There are key ways businesses can use Secure Sockets Layer (SSL) certificates to build trust with consumers.

Request Free!

5 Ways to Build Trust with Customers

Fortunately, businesses have an opportunity to build trust with potential customers by demonstrating a clear understanding of customers' privacy concerns and implementing controls to protect customer data. There are key ways businesses can use Secure Sockets Layer (SSL) certificates to build trust with consumers.

Request Free!