Human Resources Kit For Dummies, 3rd Edition — eBook (usually $22.99) FREE for a limited time!

A company's ability to grow and stay on top of customer demand has always depended heavily on the quality of its people. Now, more than ever, businesses recognize that finding (and keeping) a highly skilled and motivated workforce is pivotal to success. Maybe you're a business owner and your company is growing, or you're an employee at a small- to midsize-company and management has asked you to take on some—or all—of their HR functions. Either way, knowing how to set up and implement successful HR practices (not to mention navigating the legal minefields in today's increasingly regulated environment) can be tricky.

Human Resources Kit For Dummies is your one-stop resource for learning the nuts and bolts of HR. It gives you forms and templates that you can put to immediate and productive use.

  • New information on anti-discrimination legislation; measuring performance; hiring, firing, and retaining employees; and training and development plans
  • The latest info on online and social media policies
  • Updated forms and contracts, from job application forms and sample employee policies to performance appraisals and benefit plan worksheets

If you're currently working in Human Resources or are responsible for employees in your business, the tools presented here help you maximize the effectiveness of your own HR program.



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Can IVR Destroy The Customer Experience?

We have all been there. We call the toll-free number and are greeted by the Interactive Voice Response (IVR) system:

“Welcome to XYZ Corporation. Para Español oprima numero dos….”

Okay, so we know we are not talking to a real person, but we are still optimistic that with a simple yes or no and a couple of pokes of the keypad, we will get the information or support we need. And sometimes it works exactly as intended. However, according to J.D. Power and Associates, a good IVR experience is the exception, not the rule.



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Can IVR Destroy The Customer Experience?

We have all been there. We call the toll-free number and are greeted by the Interactive Voice Response (IVR) system:

“Welcome to XYZ Corporation. Para Español oprima numero dos….”

Okay, so we know we are not talking to a real person, but we are still optimistic that with a simple yes or no and a couple of pokes of the keypad, we will get the information or support we need. And sometimes it works exactly as intended. However, according to J.D. Power and Associates, a good IVR experience is the exception, not the rule.



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2015 Enterprise Buyer’s Guide to SEO

Everything enterprise marketing executives need to know about SEO in 2015.

Enterprise marketing executives have faced no shortage of challenges in 2014. The world of digital marketing seems to turn on a dime, and today’s executives must be adaptable to succeed. The realm of organic search is no exception – its breadth of influence in marketing has grown dramatically in the past year alone.

True SEO solutions are more complicated than they used to be. Finding the right SEO partner is now more critical than ever before.

In this guide you will learn:

  • 2015 organic search trends
  • The foundation of a sustainable SEO strategy
  • The strategic framework for sustainable SEO
  • Common traits of winning SEO providers
  • Must-ask questions to include in an RFI/RFP

This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.



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2015 Enterprise Buyer’s Guide to SEO

Everything enterprise marketing executives need to know about SEO in 2015.

Enterprise marketing executives have faced no shortage of challenges in 2014. The world of digital marketing seems to turn on a dime, and today’s executives must be adaptable to succeed. The realm of organic search is no exception – its breadth of influence in marketing has grown dramatically in the past year alone.

True SEO solutions are more complicated than they used to be. Finding the right SEO partner is now more critical than ever before.

In this guide you will learn:

  • 2015 organic search trends
  • The foundation of a sustainable SEO strategy
  • The strategic framework for sustainable SEO
  • Common traits of winning SEO providers
  • Must-ask questions to include in an RFI/RFP

This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.



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The Content Promotion Manifesto

How can you get your content seen by millions?

In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.

In this eBook you will learn:

  • Why content promotion is so important
  • The channels of content promotion
  • The tactics of content promotion
  • The tools of content promotion
  • How to budget for content promotion

The information outlined in this eBook lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience.



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The Content Promotion Manifesto

How can you get your content seen by millions?

In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.

In this eBook you will learn:

  • Why content promotion is so important
  • The channels of content promotion
  • The tactics of content promotion
  • The tools of content promotion
  • How to budget for content promotion

The information outlined in this eBook lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience.



Request Free!

The Content Promotion Manifesto

How can you get your content seen by millions?

In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.

In this eBook you will learn:

  • Why content promotion is so important
  • The channels of content promotion
  • The tactics of content promotion
  • The tools of content promotion
  • How to budget for content promotion

The information outlined in this eBook lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience.



Request Free!

The Content Promotion Manifesto

How can you get your content seen by millions?

In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.

In this eBook you will learn:

  • Why content promotion is so important
  • The channels of content promotion
  • The tactics of content promotion
  • The tools of content promotion
  • How to budget for content promotion

The information outlined in this eBook lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience.



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A Practical Path to Unified Identity Across Data Center, Cloud and Mobile

There is a rush to deploy SaaS applications and the explosion in smart phone and tablet devices that users are bringing to work for personal productivity. This fractured identity environment results in significant management challenges for IT, and frustration and lower productivity for users forced to remember multiple usernames and passwords.

Unified identity architecture ensures your on-premise Active Directory infrastructure can be securely leveraged to quickly bring servers (UNIX, Linux, and Windows), applications (on-premise, SaaS, and mobile) and endpoints (Mac and Mobile devices) into line with security best practice and compliance. This paper will cover the practical path of unified identity management across multiple platforms including data center, cloud, and mobile.

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