Is Your Dealership Chat Used or Abused?
Do you really know what your dealership website chat is doing for you? Those of us with chat on our dealer sites know that chat is an amazing lead generator, but, do you really know what your chat is doing for you? Likewize, do you really know what chat is doing for your shoppers? It’s [...]
PureCars Trade-in Reports 2 Months FREE for Dealers
Want more quality leads from your dealership website? You can do so by answering a top consumer concern! PureCars is offering DealerRefresh community members their PureCars Trade-In Report service FREE for 2 months. The Offer: Retail Offer: $299.95 a month Deals for Dealers Offer: FREE for 2 months with no obligation afterwards to continue Set [...]
Facebook: what has it done for you lately?
And since no one else seems to be saying it I’ll go ahead and break the ice: Facebook isn’t as important as you think. In fact, most social media really doesn’t help drive sales at all. As the Ecommerce Director for a large, Ohio-based automotive group, I’ve found putting more time, money and effort into [...]
DealerRater Reviews on Google – What Happened? A Quick Q & A
Google dropped a bomb on us a few weeks ago when Google Places removed all 3rd party reviews. This affected many dealers (including mine) that had been focusing on only one site while not getting dealership reviews across multiple review sites. Many of us leverage the features and services of DealerRater.com. My self included. Due [...]
Does Your Dealer Block Social Media?
Studies show over 50% percent of companies block social media in the work place. I wouldn’t be surprised if car dealers help make up a large portion of that percentage… Do you see this number decreasing as dealers get a better understanding of social media and the potential impact is has? Or will most dealers [...]
A Sneaky Way to “Like” the Competition!
A sneaky way to follow your dealer competitors in one place Ok, maybe it’s not really sneaky, but it helps you spy on the local dealers and competition on facebook without having to “Like” them. 1. Do a Google Map search for local car dealerships and your direct competition. This gives you a quick [...]
Before I get into the details of what version 5 of the Internet entails let’s define what versions 1 through 4 are in the incredible book of “How Alex perceives the world” in the chapter of Alex’s quick History of the Internet. Version 1.0 The Internet is born. Version 1.6 AOL (mostly) brings the Internet within [...]
Google Places Removes Third Party Reviews
Have you checked your Google Places pages today? Kevin Fry just posted a thread in the DealerRefresh Forums “Google Places Removes Third Party Reviews” informing all that Google has quickly and currently YANKED ALL third party reviews such as DealerRater from your dealership Google Places page. This is sorta SUCKS! With the temporary removal of [...]
Ignite! Dealer Summit
A quick reminder – the Ignite! Dealer Summit is right around the corner. Considering the vendors and speaker line-up, I should figure out how I too can make may my way to the Twin Cities… When: Wednesday September 7th 2011 8:00am – 6:00pm Where: Hilton Minneapolis/St. Paul Airport Mall of America 3800 American Blvd East [...]
Why You Should WANT Gen Y Workers in your Dealership
Why would you WANT to hire a Gen Y’er? Coddled. Entitled. The “what’s-in-it-for-me?” generation. Lately the blogosphere is erupting with articles on how to attract Gen Y hires to the automotive industry. Based on the unflattering stereotype surrounding my generation, I think a better question is “Why would you WANT to hire a Gen Y’er?” [...]
Which Karate Kid Are You? Macchio or Zabka?
Are You a Macchio or a Zabka Dealership? You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular dealership technologies. You only work with the big-box vendors with the most clients. It has been [...]
PureCars – New DealerRefresh Ad Sponsor
DealerRefresh welcomes new sponsor – PureCars PureCars provides your customers a complete value based presentation on your used vehicles, in order for them to feel confident in purchasing their next vehicle from your dealership. From the research phase, to the engagement phase, to the closing phase, PureCars Value Reports prove your vehicle’s value. And if [...]
Pricing – Strategy or “Just a Tactic”?
Our good friend Ed Brooks started a thread over on the DealerRefresh forums asking… Is your vehicle pricing a real Strategy or nothing more than a Tactic? This questions has caused a flood of comments and engagement with different opinions. We have many readers of the blog that have yet become a member of the [...]
De-Stressing the Dealership Environment
Having recently had the opportunity to spend some time outside of my Tier III home-away-from home, I and my group were dazzled by what we found actually living outside of Dealervania. Tennis Courts and ping-pong tables. Flat-screen TV’s everywhere, including the cafeteria (yes, a cafeteria). Flip- flops. Shorts. More facial hair than a lumberjack convention. [...]
The 4 Words That Make Sales Managers Sound Stupid
There are four words that are said by Sales Managers around the nation. These happen to be the very same four words that are the bane of every Internet Sales Manager and BDC Agents’ existence. They hear it from their Sales Managers endlessly and with each utterance, your Internet team grows a little more frustrated. [...]
Edmunds Perpetual Contract
Do you know what “Perpetual” means? per·pet·u·al continuing or enduring forever; everlasting. lasting an indefinitely long time: perpetual snow. continuing or continued without intermission or interruption; ceaseless. Edmunds legaleeze: #7. Dealership hereby grants to Edmunds a royalty-free, nonexclusive, non-transferable, PERPETUAL license…. Are you fully understanding your contracts? Have you fully understood what Edmunds and TrueCar are asking of you? Related Articles An Open Letter to Mark O’Neil – Chairman and CEO [...]
Edmunds TMV vs TrueCar – Dealers, wake up!
As you know or if you’re not already aware, Edmunds.com is going direct to dealers. They’re cutting out the middle man (AutoUSA, Dealix and Autobytel) and coming after our business with a newly hired sales team. Dealers, WE/YOU have a very important choice to make that WILL help determine change (good or bad) to our [...]
What’s Difference Between the Dealership and Working as a Vendor?
It’s been a year since Alex left Checkered Flag; accepting a prime position with Dealer.com to explore the vendor side of our industry. Alex and I usually speak no less than once or twice a week on the phone. Most of our conversations are around our jobs, the industry and of course what’s happening here [...]
DriveItNow – HALF PRICE w/ No Setup on Deals for Dealers
Introducing Deals for Dealers DealerRefresh is excited to offer something completely new for dealers and our members. It’s called Deals for Dealers. What is Deals for Dealers? Think “Group Buys” or better yet, think Groupon for dealers. Each Deals for Dealers promotion will offer a substantial discount for dealers, from FREE to HALF PRICE off [...]
Leveraging Your Dealerships Unique Selling Propositions Online
Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer. Your dealership may [...]
Autotrader and VinSolutions; good for dealers?
Since the AutoTrader.com announcement to purchase VinSolutions in mid May, I have been polling dealers and industry leaders on their perspective of the acquisition. Some have said that the consolidation wave in our industry was started when ADP decided to purchase Cobalt. Some commented that this acquisition marked a new push to provide more value [...]
Rent a Car From Someone Nearby with Getaround.com
Rent cars from real people. Not totally relevant to DealerRefresh, but here’s a neat concept I would have never thought of… Rent a Vehicle from complete stranger by the day or hour with Getaround.com. Browse all sorts of cars shared by people in your neighborhood. Really! Heck, you can earn some cash money with the [...]
DEAR KATHY & TMV CONTRIBUTORS & READERS
I do not insert myself in the community forum after I post articles on TMV for a variety of reasons. The last time I participated in the forum was in August 2009 when I got into a needlessly nasty tussle with former conservative TMV contributor Jazz Shaw over healthcare reform. Disgusted with myself [...]
UNLEASH PLANNED PARENTHOOD FROM FEDERAL FUNDING
The current budget impasse threatening a government shutdown appears to revolve around highly controversial federal funding for Planned Parenthood and its ancillary provision of legal abortions. Republicans want to eliminate all Federal Funds of around $360 million per year and Democrats are fighting to keep the funding. I support the Republican position in [...]
The Great Budget Train Wreck (Guest Voice)
The Great Budget Train Wreck by Michael Reagan The current furor over the national budget is ample proof of the fact that federal budgets should be completed in time and based on reality, and not based on welfare-state politics. Instead, Congress keeps kicking the can down the road by enacting so-called CRs (Continuing Resolutions) that have become nothing [...]
HAPPY NEW YEAR! We Welcome 2011
Happy New Year from TMV and all its writers, Guest Voice columnists and Guest Voice writers. All us here who contribute to TMV value each of our regular and not-so-regular readers. 2010 was not a happy year for many in the country (I’m sure each reader either has his/her own story or knows some) but [...]
Uncle Sam: Hands off the Internet! (Guest Voice)
Uncle Sam: Hands off the Internet! by Michael Reagan The Federal Communications Commission (FCC) wants to get its grasping hands around the throat of the Internet, the international town hall where Americans have been free to express their opinions without Big Brother’s permission or interference. That makes the FCC unhappy. It seems that this taxpayer-supported, intrusive federal [...]
A Prisoner’s Poetry: Serving 15 Years To Life (Anti-Drug Use Poem)
Editor’s Note: In going through an old file cabinet, I found a letter that I had used in my anti-drug shows for schools. A letter written in about 1990 by a teen who had been using drugs, got into a struggle with another teen, a gun went off — and he was in jail…serving 15 [...]
I’ve always liked Mitt Romney, even though I liked him in the days when he was a moderate Republican — before he woke up and discovered he was a conservative and put more fudge on his positions than Friendlie’s Restaurants put on their ice cream. But this is truly sleazy. And I’m sure some of [...]
When I say “comment here” in the headline, I don’t mean Community Boulevard at District TMV. I have something much more “dangerous” in mind. Today is the first day of the Federal Register’s new website, a little bit of wonk heaven online. The Federal Register publishes federal government notices, proposed administrative rules/regulations, final rules [...]
What Google thinks of Direxion 30-Yr Treasury Bear 3X Shrs
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