No different than at the personal level, first impressions are very important in business. Often, the first impression can end up being the only impression. Communicating professionalism without overly restricting your creativity is an important balancing act. It is tough enough to capture a customer’s attention, but the moment that you have his or her attention needs to be leveraged into a positive action. Working in the direct mailing industry? Make sure your mailing labels are customized to deliver that message of professionalism with a mixture of ingenuity, to avoid a stark and unappealing communication. VistaPrint gives you the ability to upload your own custom designs to be printed in full-color on self-sticking labels.

Personally, I appreciate the magnets that many businesses send to customers. VistaPrint also does full-color custom printed magnets - an excellent method of getting your message to a customer. I never throw those magnets out and they all end up on my refrigerator. At the time that I receive the magnet, I generally don’t need the service or product being advertised, but there have been times that I needed a plumber or electrician and very conveniently the information I was looking for is right in front of me. All without the need to go to the Yellow Pages and search for that service provider.

Make it easy for the customer to react to your message - be it now or in the future. Capturing their attention now is important, but don’t discount the methods - like fridge magnets - for keeping your message easily accessible.