Archive for the 'Technology' Category

The Essentials of IT Management Kit

The Essentials of IT Management Kit Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.The following kit contents will help you get the most ou…

iPad CTO Kit – including the iPad Tips and Tricks Guide for IT Executives and Managers

The iPad CTO Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.The following kit contents will help you get the most out of your IT Management rese…

The Essentials of Mobile – Free Kit

The Essentials of Mobile, brings together the latest in information, coverage of important developments, and expert commentary to help with your Mobile related decisions.The following kit contents will help you get the most out of your Mobile research:…

Creating Truly Personal Omni-Channel Customer Experiences

Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also inc…

Why True Personalization Is Critical To Your Business

In today’s relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important as consumers continue to find experiences with b…

The Evolution of Google’s Search Engine Results Pages, and Their Effects on User Behaviour

Google SERPs have greatly evolved over the last decade, and as a result, so have the ways in which searchers have been conditioned to behave.Organic listings have been a longstanding KPI for online marketers. In 2014, however, new Google SERP elements …

Why Your Content Syndication Program is Inadequate (And How to Fix It)

Content syndication is an incredibly important, arguably vital, component of every effective content marketing strategy. However, the success of your program is NOT guaranteed. Read this paper to identify some common pain points with content syndicatio…

Credit Card Customer Segmentation

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they op…

Credit Card Customer Segmentation

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they op…

Transform Your Practice By Taking Advantage of Technology in 2015

Let’s face it: with shifting client expectations, demands for increased efficiency, more competition and a vaster marketing landscape, being an attorney just isn’t what it used to be. These days the most successful firms don’t just rely on talent — t…