Nothing Beats a Hot Wheels Lunchbox
I found this picture of the Hot Wheels thermos that came with the lunch box, but I can’t seem to find a picture of the actual lunch box. The lunch box itself was rugged, but the paint (probably lead paint to boot) wasn’t immune to my school yard abuse. That gravel scratched up the paint pretty badly and that upset my Mother. Mom was very structured and was able to eventually teach me a lot about respect for my possessions. At that age, keeping my lunch box from being scratched up wasn’t the top thing on my priority list.
“Good fences make good neighbors.”
People tend to remember things in one of two extremes – either things were really tough or the world was much better in the “good old days.” Realistically, the seventies were no different that any other time. Kids would confuse their coats or books or lunch boxes. Not everyone had a Hot Wheels lunch box, but my Mother felt it was better to identify my lunch box with her trusty Dymo label maker. I remember that well used device also, because it was lime green and matched our shag carpeting in the basement of the house. You could drop the label market on the floor and not see it. Ah, the Seventies were such a great time (you see, I just did that – hearkened back to a simpler better time. It was neither simpler nor better.) Color labels did not exist when I was a kid – not that I remember. The labels were pure functionality – black with white lettering. I think they did have color labels later in the 1970’s, but I am not 100% certain. I might have labeled my Pet Rock with a non-black label while listening to the Saturday Night Fever soundtrack.

