Another social lending platform – Pertuity Direct – has just launched:

Dear Friends of Pertuity Direct,
We are excited to announce the launch of Pertuity Direct! You can find us at www.PertuityDirect.com.

Pertuity Direct is the first and only financial services company to bring together the advantages of capital markets, social networks, peer-to-peer lending and traditional banking all in one place. We have simplified social lending in order to bring it to the main street consumer and take advantage of the appeal and potential of the space. Pertuity Direct takes the complications and guesswork out of the equation, and provides a refreshing and compelling alternative to traditional financial institutions.

Key highlights about us:

It’s simple. Lenders and borrowers do not have to go through a whole bidding process – no research, guessing or gaming anymore
Borrowers have an easy approval process, and don’t need to display any of their personal credit information to the public
All borrowers are prime and super-prime (i.e. credit score 660 and above) – borrowers that have exhibited responsible behavior
Credit underwriting and risk management are grounded in traditional financial services practices
We have created a vibrant social lending network where lenders have the option to reward borrowers with Pertuity Bucks
Learn More about how it works.

We are excited to come to market. The time is right for a new financial product that is easy and appealing to the borrower or saver looking for better alternatives. We’ve all experienced or heard about the liquidity crunch across the consumer credit spectrum; even for people who have great credit, but just can’t get competitive rates from the banks anymore. For investors, volatility and uncertainty is the norm today, and they are looking for new ways to grow their capital.

Pertuity Direct believes in the power of people investing in people through Mutually Responsible Banking. We thank you for your interest in our business. Please come experience for yourself how we are truly revolutionizing the social lending space.

The Pertuity Direct Management Team

Good luck guys! To more competition in this space, the better off the market will be for everyone – lenders and borrowers alike.