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Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency (Aberdeen Report)

Aberdeen Research surveyed 472 organizations to learn about their ability to shorten the sales cycle and improve operational efficiency. The study aimed to identify best practices for lead to win usage, using a variety of technologies including contract management, sales playbooks and electronic signatures. The data gathered from this survey revealed that organizations that have implemented electronic signatures are demonstrating significant benefits in a variety of areas including:
  • Shortened sales cycles
  • Improved customer renewal rates
  • Ability to identify 'choke points' where the sales cycle slows down
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This entry was posted on Tuesday, March 12th, 2013 at 4:50 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.