Entrecard.com For Sale – Time to Move On?

Entercard.com is up for auction at SitePoint. Minimum bid is $100,000. Now get this:

Existing Revenue

We make a small stream of revenue, enough to pay for our servers, currently selling credits and advertising on our site. About 2000 per month, give or take. However, Entrecard is not “monetized” yet, and however you choose to monetize it re: the 4 ways above will determine your success. If you implemented all four methods today, Entrecard would easily make $30,000 per month.

Yow. They are only making $2,000 a month? Jeez, that gives them a valuation of only about $20K-30K. Talk about “monetizing” (coulda – woulda – shoulda) is usually a desperate measure to get out from under an asset that is being eaten from the inside out. If it was easy to move from $2000 a month to anything approaching $30,000 a month, they should do that – I would think.

Whatever happens, I hope they fix whatever problems they are having today – Entrecard is killing my site’s performance!





  • http://www.hirednetwork.com Webmaster

    You know, i was thinking the same thing. At $2,000 a month its palty for the amount of traffic they receive. But how do you monetize it without scaring off the very same people that made it successful – a problem faced by all fledling sites.

    Either way they gotta increase revenue. Its all fine and cool owning Entrecard, but unless its being profitable whats the point? If they try monetize it and fail, then make the site open foundation and move on with other projects IMO.