If you are familiar with the affiliate marketing world, then you are very likely to be familiar with Pepperjam. Did you also know that they are a full-service internet marketing agency? Did you also know that Pepperjam is one of the top 100 fastest growing privately held companies in the US? To be honest, I only knew about Pepperjam’s affiliate marketing branch, but it makes sense that they expand across the full-spectrum of web marketing.

There is the mixture of science and art in the marketing world. Pepperjam can help manage a pay per click advertising campaign to help improve conversions of potentially costly click traffic into sales. I would argue that this is more scientific - with obvious applications requiring the mind of an artist - as Pepperjam can use their proprietary Quality Score Optimization (QSO) and Search Query Control (SQC) techniques to improve campaigns. The true art of internet marketing is Search Engine Optimization, as it requires a scientific mind and an appreciation for the unknown, as the search engines are in constant flux and measuring success of any one variable is scientifically improbable. Melding experience from offline marketing with broad application of tools for marketing on the web, Pepperjam has the expertise to improve any online advertising campaign.