James Brausch is asking us to ask him questions. James has an interesting product called Glyphius 2007 that gives you a quality or success score for your ad copy. Having worked with others in the natural language processing world, but not having done much of it myself – I have some interest in how James goes about ranking the ability of text to improve sales. My question is: James – for a developer interested in textual understand or ranking technology, what research, technology, or resources would you recommend spending time learning and understanding?